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Adidas Says Kanye West Partnership Is “Below Overview” Amid Controversy

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Adidas Says Kanye West Partnership Is "Under Review" Amid Controversy
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Adidas’ relationship with Kanye West could also be coming to an finish.

Days after the “Well-known” rapper’s controversial Paris Style Week present for Yeezy Season 9, the retailing big launched an announcement asserting that their partnership with Ye was going to be evaluated. 

“Adidas has at all times been about creativity, innovation and supporting athletes and artists to realize their imaginative and prescient,” the corporate stated in an announcement to CNBC Oct. 6. “The adidas Yeezy partnership is among the most profitable collaborations in our trade’s historical past. We’re pleased with our staff that has labored tirelessly all through our collaboration with Ye and the enduring merchandise that have been born from it. We additionally acknowledge that each one profitable partnerships are rooted in mutual respect and shared values.”

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Adidas added, “After repeated efforts to privately resolve the scenario, we have now taken the choice to position the partnership below overview. We’ll proceed to co-manage the present product throughout this era.”

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