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L.A. Screenings Independents Hosts Panel on Unscripted in Latin America

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With the writers’ strike dragging on, unscripted content material is predicted to dominate programming grids. A panel organized by C21 Media on the L.A. Screenings Independents on the format’s outlook in Latin America couldn’t have been extra well timed.

Rising prices, shifting shopper tastes, the arrival of streaming platforms and the sway of social media have certainly posed new challenges, even to such mainstays as Banijay’s “Massive Brother.” Considered one of Banijay’s largest actuality exhibits, it first broadcast in 1999 within the Netherlands and was syndicated to greater than 60 international locations worldwide.

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“It was a huge problem after we determined to provide ‘Massive Brother’ once more after 10 years had handed for the reason that final version,” mentioned Guillermo Pendino, VP content material and programming, FTA Manufacturers, Latam Sur, Paramount (Argentina-Chile). “It was not the identical world, there have been the platforms, the social networks and also you needed to communicate to a brand new viewers, an viewers that didn’t even know what ‘Massive Brother’ was as a result of they have been nonetheless very younger the final time it was broadcast,” he famous. “From Paramount we see the unscripted format as an important alternative, particularly at Telefe Argentina and Chilevisión,” he mentioned.

After constructing an enormous home for the fact present in Argentina the place contestants lived collectively underneath the fixed scrutiny of cameras, the important thing was to air it on as many platforms as potential together with Paramount+, a Quick Channel, Pluto, and online game streaming website, Twitch, mentioned Pendino, leading to an unprecedented viewers attain.

“At the moment ‘Massive Brother’ is much more profitable than it was 20 years in the past, it gives a number of enterprise alternatives, on and off the display,” mentioned Michelle Wasserman, Banijay Rights’ senior VP LatAm, U.S. Hispanic and Brazil, who identified that in 2022 alone, 64 of its codecs have been tailored in Latin America.

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Wasserman famous that musical actuality present “Yo me llamo” has change into Banijay’s most profitable tailored program in Latin America. “It’s an fascinating case because it was conceived within the Netherlands, the place it went nearly unnoticed however when it was tailored in Latin America, it turned an enormous hit, airing in 11 international locations within the area,” she mentioned, including that it ran for 40 seasons in Peru and ranks among the many Prime 5 most profitable exhibits on personal TV in Colombia.

Danny Sanz, chief working officer of The ATS Group, which has places of work in Los Angeles and London, noticed that extra producers from the U.S. and Europe have been seeking to Latin America for its aggressive prices.

“The consumption of Spanish-language content material is rising and altering. In recent times tastes have modified so much, there’s extra flexibility when creating content material,” he noticed, including that The ATS Group was seeking to develop its operations within the area. 

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However prices have risen, the panel acknowledged, not solely due to inflation, however as a result of the demand for premium content material has risen, which ends up in increased budgets.

The secret’s to type manufacturing hubs and extra strategic alliances to be able to decrease prices, they agreed.

“It’s time to rethink the mannequin. The economies by way of promoting income are falling. Now we have to go for extra tailored fashions,” mentioned Patricia Daujotas, director of content material, Canal 10 (Uruguay)

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