Diddy is formally throwing his Sean John hat within the ring to buy BET, a mandatory purchase in his eyes as he believes Black Leisure Tv must be … nicely, um, Black-owned!!!
So far as Diddy’s involved, media is the world’s strongest business and Black folks ought to management their very own narratives and timelines.
The Unhealthy Boy music mogul outlined his plans Wednesday to acquire the community, sharing a video clip from the “Earn Your Leisure” podcast that careworn the necessity for African People to scoop up BET from the clutches of Paramount World.
Diddy’s want to go BET might pit him in opposition to Tyler Perry and Byron Allen — who’re reportedly teaming as much as bid for the community — however the 53-year-old additionally is not shying away from probably changing into a co-owner.
Diddy says his purpose is to assemble a staff of leaders who need to buy the community as a unit to consolidate all the cash, energy and respect!!!
Clearly, the acquisition would strengthen Diddy’s current Revolt empire, and permit for optimum ranges of content material to be shared — however sources with direct information inform TMZ Hip Hop they’re nonetheless a good distance from any official negotiations.
BET Media Group’s properties embody BET, BET+, VH1 and BET Studios … so the eventual proprietor may have loads of platforms for content material.
If he can pull it off, Diddy’s new motto might be … mo’ media, no issues!!!
